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Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mark Benkovich
reviewed Innovation management on December 13, 2020 Innovation management
This book will be guidelines as long as I complete the thesis.
This Booked will explains a method called Information Economics.
a method which has 3 important foundation that is calculated by:
- simple ROI
- Business Valuation domains, and
- Technology Assessment domain.
so that, the use of this method, the expected investment using IS / IT that is in the company
can be calculated accurately, whether the IS / IT is to benefit the company or not.
And the reason why IS / IT should be measured? because until now, there are many companies who think that the use of IS / IT only wasteful or spend lots of money. So, if the calculations using this method is applied, the manager can know the benefits later.
And the final conclusion, I hope by reading this book as a guide, I can finish this essay with a good....:)
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