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Part One: Welcome to My World
Chapter 1: Selling black cats at midnight
Chapter 2: Nobody does it better
Element of surprise
Personal contact
Immediate feedback
Flexibility
Cost effectiveness
Chapter 3:Your mission, should you choose to accept it
Evolution
Specific roles
For best results
Chapter 4:Houston, we have a problem!
Navigational error
System failure
Fuel shortage
Part Two: Selling 101
Chapter 5:The dancing refrigerator
Organizational benefits
Individual benefits
Relative value
Chapter 6:Trust makes the world go 'round
Trust-based selling
Barriers to trust
Chapter 7:Can your company be trusted?
Old friends are the best friends
Will you be my neighbor?
Bigger is better, sometimes
The establishment
The wow factor
Chapter 8:Can you be trusted?
I am you, and you are me.
I like; therefore, I buy.
Straight shooters
Wise guys
Hear me, heal me
A helping profession
Celebrity sells
I believe in you and me
Chapter 9:Event-driven marketing
Organizational changes
Market trends -
Competition
Cost increases
New regulations
Disasters
Part Three: The Right Companies
Chapter 10:The case of Big Bob
Chapter 11:Target marketing
Location
Organization
Size
Revenue
Years in business
Nature of business
Other variables
Epilogue
Part Four: The Right People
Chapter 12:A day in the life
Busy
Stressed
Skeptical
Hopeful
Ambitious
Chapter 13:-You are what you do
Entrepreneurs
Sole-proprietors
Chief Executive Officers (CEOs)
Chief Financial Officers (CFOs)
Chief Operations Officers (COOs)
Chief Information Officers (CIOs)
Sales Managers
Marketing Managers
Professionals
Educational leaders
Government officials
Chapter 14:Hot buttons
Newcomers
Old timers
Public figures
Pet projects
Chapter 15:-Decision making
Five styles
Adolescents
Who to avoid
Chapter 16:-Names
In-house information
Company website
Internet search
Local publications
List brokers
Asking -
Part Five: Goals & Priorities
Chapter 17:Set a course
The balance
Process goals
Outcome goals
In the end
Chapter 18:Eat dessert first
Ranking systems
Caution
Part Six: Master Database
Chapter 19:Compiling data
Clean-up
De-duping
Reformatting
Merge/purge
Do not call
Chapter 20:Data management software
Fields
Functionality
Part Seven: Know Your Stuff -
Chapter 21:The semi-expert
Features
Benefits
Objections
Customer service
Legal and safety
Price
Technical terms
Competitive advantage
Chapter 22:Back-up
Cheat sheets
Experts
Collateral material
Part Eight: Sound Power
Chapter 23:Use the Force, Luke
In the beginning
Tones
Chapter 24: Harmonic conversion
Loudness
Rate
Pitch
Intonation
Fluency
Enunciation
Pronunciation
Variations
Warmth
Energy
Chapter 25:Interference
Connections
Nonverbal
Part Nine: Getting In
Chapter 26:Direct dial
Research
The receptionist
Chapter 27:Gatekeepers
Plan A
Plan B
Acceptance
Chapter 28:When to call
Part Ten: What to Say -
Chapter 29:Winning words
The sweetest sound
Being polite
Subliminal "Yes"
Too much of a good thing
Chapter 30:You had me at hello
The greeting
The answer
And you?
Variations
Detractors
Chapter 31:The fifteen-second introduction
Essential message
Script
Chapter 32:The sixty-second overview
Script
Transitional questions
What's next?
Chapter 33:"Yes!"
Call to action
Timing -
The magic words
Chapter 34:"I have a question."
Thanks
The real issue
Active listening
What they want to hear
Chapter 35:"Ask me a question."
Basics
Don't
Step-by-step
Conclusions
Chapter 36:"I have an objection."
Before you start
No need
No money -
No time
No trust
No authority
Chapter 37:"I'm not interested."
Chapter 38:Leave a message
Script
Why messages make sense
Chapter 39:Follow-up
Action items
Hand-offs
Repeat calls
E-mail
Record keeping
Part Eleven: Self-Management
Chapter 40:Fear
Kiss of death
The boogeyman
Chapter 41: -Playing to win -
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Add Lessons from 100,000 Cold Calls: Selling Techniques That Work...No Matter How Many Calls You Make, Stewart Rogers has made 100,000 cold calls...and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success. Compiling his lessons and techniques into an easy-to, Lessons from 100,000 Cold Calls: Selling Techniques That Work...No Matter How Many Calls You Make to the inventory that you are selling on WonderClubX
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Add Lessons from 100,000 Cold Calls: Selling Techniques That Work...No Matter How Many Calls You Make, Stewart Rogers has made 100,000 cold calls...and lived to tell about it. Now, in Lessons from 100,000 Cold Calls, this veteran sales pro shows salespeople how to cold call their way to success. Compiling his lessons and techniques into an easy-to, Lessons from 100,000 Cold Calls: Selling Techniques That Work...No Matter How Many Calls You Make to your collection on WonderClub |