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Foreword: Entrepreneurship Is in Our DNA Randal Pinkett xi
Chapter 1 What It Means to Be a Black Entrepreneur 1
Chapter 2 Black Business Facts-the Real Story 11
Chapter 3 Why Being a Black Entrepreneur Makes Dollars and Sense 23
Chapter 4 Test Your Entrepreneurial Muscles 29
Chapter 5 Start-up 39
Chapter 6 Superstar Entrepreneurs 47
Chapter 7 The New Game in Town-Social Entrepreneurship 67
Chapter 8 Entrepreneurship 73
Chapter 9 The Entrepreneurial Mind-set 99
Chapter 10 Best Practices 127
Chapter 11 Finance 155
Chapter 12 Marketing and Advertising 177
Chapter 13 Public Relations 207
Chapter 14 The Cyberpreneur 229
Chapter 15 Business-Building Resources 259
Acknowledgments 289
About the Author 291
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Add Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur, Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by ad, Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur to the inventory that you are selling on WonderClubX
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Add Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur, Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by ad, Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur to your collection on WonderClub |