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Introduction 1
Why You Should Read This Book 3
Who This Book Is For 8
What's in This Book and How to Use It 16
How to Swim with Sharks
Secrets of Rapport 22
It's What You Know 28
Go Back to Square One 33
Make It Easy on the Other Person 41
The Nature of Confidence 45
Titles, Teasers, and Trailers
The Myth of the Elevator Pitch 53
The Title Creation Word Grid 56
Teasers for All Occasions 62
Trailers That Work 68
The Four Questions 79
Getting in the Room
Stop Networking Now 91
The Only Networking Principle That Means Anything 95
The Best Networking Events 97
Discover More Good People to Know 101
Cultivate Your VIPs 105
Nurture Your Inner Circle 110
Inside the Room
The Five Stages of a Meeting 116
Before You Go into the Room 121
Avoid Deal Breakers 124
Dumb Is the New Smart 130
100 Percent Outward Focus 134
How to Ask Great Questions 141
Show, Don't Tell 150
Why You Should Love Q&A 161
The Closing Sequence 167
How to Get Out of the Room 174
After You Leave the Room 178
Before You Go into the Next Room 181
Mini-Meetings
How to Make Requests 188
How to Keep in Touch 205
How to Follow Up 212
How to Say No 231
Troubleshooting
Interruptions, Mistakes, and Catastrophes 241
Bad Buyers 244
Partner Hijinks 249
Read This Chapter When You Get Stuck 254
The Credits 261
Epilogue 263
Keep in Touch 265
Index 267
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