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Ch. 1 | The art of starting | 3 |
Ch. 2 | The art of positioning | 29 |
Ch. 3 | The art of pitching | 44 |
Ch. 4 | The art of writing a business plan | 66 |
Ch. 5 | The art of bootstrapping | 79 |
Ch. 6 | The art of recruiting | 100 |
Ch. 7 | The art of raising capital | 119 |
Ch. 8 | The art of partnering | 151 |
Ch. 9 | The art of branding | 167 |
Ch. 10 | The art of rainmaking | 192 |
Ch. 11 | The art of being a mensch | 211 |
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