Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Book

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World, , Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

2.5 out of 5 stars based on 2 reviews

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
Written by author Pete Blackshaw
Published by Tantor Media, Inc., July 2008
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgrun

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Acknowledgments     ix
Introduction     1
The Credibility of the Commons and the Core Credibility Drivers     13
The Consumer's the Boss: Today's New Consumer-Generated World     40
Measuring CGM     62
Not All Marketers Are Liars: Marketing and Advertising with Credibility     89
Postcards from the Welcome Mat: Credibility and Your Web Site     106
This Company May Be Monitored for Quality Purposes: Credibility in Your Product     122
No Place to Hide: Credibility and the CEO     133
The Neglected Stepchild: Consumer Affairs     149
When Your Company Is Googled: Troubleshooting     162
Epilogue     183
Notes     187
Index     188

Title: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Manufacturer:

Tantor Media

Item Number: 9781400137312

Publication Date: July 2008

Product Description: Full Name: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World; Short Name:Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Universal Product Code (UPC): 9781400137312

WonderClub Stock Keeping Unit (WSKU): 9781400137312

Rating: 2.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/73/12/9781400137312.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$99.99	Digital	Arrives between May 6 - Jun 5 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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reviewed Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World on November 23, 2013

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

This was a difficult book to rate because while it contains some solid, timeless advice, much of the tactics are dated. It's a quick read (or in my case, listen), but 2008 is ages ago in online communications so there are newer books that are probably more worth the time.

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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World, , Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

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