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| Foreword | ||
| Preface | ||
| Credits | ||
| Market Globalization: An Introduction | 3 | |
| Ch. 1 | The Globalizing Consumer Markets: Issues and Concepts | 19 |
| Ch. 2 | The Globalization of the U.S. Economy: Consumer Market Implications | 29 |
| Ch. 3 | Global Market Segmentation Strategies and Trends | 47 |
| Ch. 4 | International Product Rollout: A Country Cluster Approach | 63 |
| Ch. 5 | The Processes Behind the Country of Origin Effect | 91 |
| Ch. 6 | The Impact of Modernization on Consumer Innovativeness in a Developing Market | 119 |
| Ch. 7 | Consumer Involvement in Services: An International Evaluation | 143 |
| Ch. 8 | Conceptualization of India's Emerging Rural Consuming Systems | 161 |
| Ch. 9 | Consumer Nondurable Products: Prospects for Global Advertising | 179 |
| Ch. 10 | Are Global Markets with Standardized Advertising Campaigns Feasible? | 195 |
| Ch. 11 | Winning the Global Advertising Race: Planning Globally, Acting Locally | 209 |
| Ch. 12 | Toward an Understanding of the Use of Foreign Words in Print Advertising | 233 |
| Ch. 13 | The Changing South Korean Marketplace: Perceptions of Consumer Goods | 263 |
| Ch. 14 | Implications of Standardization in Global Markets | 283 |
| Ch. 15 | A Values Comparison of Future Managers from West Germany and the United States | 303 |
| Index | 327 |
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| $99.99 | Digital |
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Add Church and Ministry Strategic Planning: From Concept to Success, Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out, Church and Ministry Strategic Planning: From Concept to Success to the inventory that you are selling on WonderClubX
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Add Church and Ministry Strategic Planning: From Concept to Success, Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out, Church and Ministry Strategic Planning: From Concept to Success to your collection on WonderClub |