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Foreword; Acknowledgements; Preface; Introduction; Essential background - Business organizations old and new; Financial markets in the throes of transformation; Four analysis of structure and strategy - Setting up business in Japan; Guaranteeing quality in everything you do; Hiring and keeping local staff; Networking and other interpersonal business strategies; Inside the Japanese market - Entering the Japanese market; In the Japanese market; Small business; Establishing a business in Japan; In the market; Marketing mechanisms; Marketing: the Japanese way; The distribution system; Direct marketing: non store retailing; Signs of hope: openings in the Japanese market; Conclusion; Appendix; Abbreviations; Reference list.
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Add Marketing in Japan, 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for y, Marketing in Japan to the inventory that you are selling on WonderClubX
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Add Marketing in Japan, 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for y, Marketing in Japan to your collection on WonderClub |