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Book Categories |
| Preface | ||
| 1 | The new market place | 1 |
| 2 | Building customer relationships | 22 |
| 3 | Creating customer value | 41 |
| 4 | Time-based competition | 67 |
| 5 | Demand-driven supply chains | 85 |
| 6 | Managing marketing logistics | 105 |
| 7 | Serving the global customer | 128 |
| Index | 151 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Marketing Logistics, Written by Europe's leading expert in the field of marketing logistics * Focuses on the critical interface between marketing and logistics * Highlights the importance of logistics in creating customer value and hence customer satisfaction and rete, Marketing Logistics to your collection on WonderClub |