Entertainment-Education: A Communication Strategy for Social Change Book

Name: Entertainment-Education: A Communication Strategy for Social Chan
Brand: Informa PLC
SKU: 9781135669423
Price: 99.99 USD
Availability: InStock
Rating: 4 (1 reviews)

Entertainment-Education: A Communication Strategy for Social Change, Entertainment-education--the process of designing and implementing media messages to both entertain and educate, for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior--, Entertainment-Education: A Communication Strategy for Social Change

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Entertainment-Education: A Communication Strategy for Social Change
Written by author Arvind Singhal
Published by Taylor & Francis, 12/6/2012
Entertainment-education--the process of designing and implementing media messages to both entertain and educate, for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior--

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Preface

Ch. 1 Entertainment-Education 1

Ch. 2 Simplemente Maria 24

Ch. 3 Miguel Sabido and the Entertainment-Education Strategy 47

Ch. 4 The Hum Log Story in India 73

Ch. 5 The Entertainment-Education Strategy in Music 105

Ch. 6 The Entertainment-Education Strategy in Radio 120

Ch. 7 The Effects of Entertainment-Education 143

Ch. 8 Studying Entertainment-Education Effects 180

Ch. 9 Lessons Learned About Entertainment-Education 205

Glossary 228

References 231

Name Index 249

Subject Index 257

Title: Entertainment-Education: A Communication Strategy for Social Change

Manufacturer:

Informa PLC

Item Number: 9781135669423

Number: 1

Product Description: Full Name: Entertainment-Education: A Communication Strategy for Social Change; Short Name:Entertainment-Education

Universal Product Code (UPC): 9781135669423

WonderClub Stock Keeping Unit (WSKU): 9781135669423

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/94/23/9781135669423.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 13 - Jun 12 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Entertainment-Education: A Communication Strategy for Social Change, Entertainment-education--the process of designing and implementing media messages to both entertain and educate, for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior--, Entertainment-Education: A Communication Strategy for Social Change

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	Preface
Ch. 1	Entertainment-Education	1
Ch. 2	Simplemente Maria	24
Ch. 3	Miguel Sabido and the Entertainment-Education Strategy	47
Ch. 4	The Hum Log Story in India	73
Ch. 5	The Entertainment-Education Strategy in Music	105
Ch. 6	The Entertainment-Education Strategy in Radio	120
Ch. 7	The Effects of Entertainment-Education	143
Ch. 8	Studying Entertainment-Education Effects	180
Ch. 9	Lessons Learned About Entertainment-Education	205
	Glossary	228
	References	231
	Name Index	249
	Subject Index	257