|
|
Sold Out
Book Categories |
| Acknowledgment | ||
| Introduction | ||
| I | Persuasive Imagery: What Do We Really Know? | 1 |
| 1 | Persuasion by Design: The State of Expertise on Visual Influence Tactics | 3 |
| 2 | A Review of the Visual Rhetoric Literature | 17 |
| II | Image and Response | 57 |
| 3 | When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images | 59 |
| 4 | Cognitive and Affective Consequences of Visual Fluency: When Seeing Is Easy on the Mind | 75 |
| 5 | A Levels-of-Processing Model of Advertising Repetition Effects | 91 |
| 6 | Changes in Logo Designs: Chasing the Elusive Butterfly Curve | 105 |
| 7 | Visual Persuasion: Mental Imagery Processing and Emotional Experiences | 129 |
| III | Image and Word | 139 |
| 8 | Scripted Thought | 141 |
| 9 | Visual and Linguistic Processing of Ads by Bilingual Consumers | 153 |
| 10 | The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context | 175 |
| IV | Image and Ad | 189 |
| 11 | The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising | 191 |
| 12 | Invoking the Rhetorical Power of Character to Create Identifications | 223 |
| 13 | Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising | 247 |
| 14 | "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising | 267 |
| 15 | Understanding Visual Metaphor in Advertising | 297 |
| V | Image and Object | 311 |
| 16 | Color as a Tool for Visual Persuasion | 313 |
| 17 | The Marriage of Graphic Design and Research - Experimentally Designed Packages Offer New Vistas and Opportunities | 337 |
| 18 | Building Brands: Architectural Expression in the Electronic Age | 349 |
| 19 | "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space | 383 |
| 20 | Persuasive Form: Mobile Telephones in Hungary | 397 |
| Author Index | 413 | |
| Subject Index | 425 |
| Price | Condition | Delivery | Seller | Action |
| $131.00 | Digital |
| WonderClub |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Persuasive Imagery: A Consumer Response Perspective
X
This Item is in Your Inventory
Persuasive Imagery: A Consumer Response Perspective
X
You must be logged in to review the productsX
X
X
Add Persuasive Imagery: A Consumer Response Perspective, This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an, Persuasive Imagery: A Consumer Response Perspective to the inventory that you are selling on WonderClubX
X
Add Persuasive Imagery: A Consumer Response Perspective, This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an, Persuasive Imagery: A Consumer Response Perspective to your collection on WonderClub |