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Asia's Star Brands Book

Asia's Star Brands
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Asia's Star Brands, ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as also rans to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand , Asia's Star Brands
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Digital Copy
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  • Asia's Star Brands
  • Written by author Paul Temporal
  • Published by Wiley, John & Sons, Incorporated, 11/28/2012
  • ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand
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Book Categories

Authors

1 Brand as corporate strategy 1
2 First mover advantage 9
3 Brand renewal 31
4 Brand naming and identity 51
5 Challenger brands 81
6 Brand positioning 97
7 Emotional branding 125
8 Service brands 141
9 Branding a commodity 155
10 Caring conglomerates : giant brands with kind hearts 171
11 Strategic alliances, partnerships, mergers, and acquisitions 187
12 Destination brands 215
13 Brand management 235
14 Holistic branding : total organizational change 263
15 Conclusions 289


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Asia's Star Brands, ASIA'S STAR BRANDS

Asian brands have come of age, and no longer can be seen as also rans to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand , Asia's Star Brands

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Asia's Star Brands, ASIA'S STAR BRANDS

Asian brands have come of age, and no longer can be seen as also rans to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand , Asia's Star Brands

Asia's Star Brands

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Asia's Star Brands, ASIA'S STAR BRANDS

Asian brands have come of age, and no longer can be seen as also rans to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand , Asia's Star Brands

Asia's Star Brands

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