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Introduction: The Real Heroes of Innovation 1
1 The Protagonist: 'Captain One Minute, Pirate the Next': The qualities innovators need to succeed in a corporate environment 19
2 The Quest for Provocation: The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo 49
3 Making Ideas Real: The Innovator's Favourite Weapon: A philosophy and approach for developing, validating and selling ideas 89
4 Collision Course: Creating Space for Serendipity: How the physical environment can be used to promote innovation 133
5 Battling the Corporate Machine: Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed 183
A Call to Arms 229
Thanks 233
Sources 235
Index 241
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Add The Science of Serendipity: How to Unlock the Promise of Innovation, Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Se, The Science of Serendipity: How to Unlock the Promise of Innovation to the inventory that you are selling on WonderClubX
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Add The Science of Serendipity: How to Unlock the Promise of Innovation, Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Se, The Science of Serendipity: How to Unlock the Promise of Innovation to your collection on WonderClub |