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Preface vii
Chapter 1 The Nature of Strategic Management 1
Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment 33
Chapter 3 Service Area Competitor Analysis 75
Chapter 4 Internal Environmental Analysis and Competitive Advantage 127
Chapter 5 Directional Strategies 165
Chapter 6 Developing Strategic Alternatives 205
Chapter 7 Evaluation of Alternatives and Strategic Choice 255
Chapter 8 Value-Adding Service Delivery Strategies 307
Chapter 9 Value-Adding Support Strategies 345
Chapter 10 Communicating the Strategy and Developing Action Plans 383
Appendix A Analyzing Strategic Health Care Cases 411
Appendix B Health Care Organization Accounting, Finance, and Performance Analysis 423
Appendix C Health Care Acronyms 443
Index 451
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