Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius Book

Preface Why I Wrote This Book ix

Chronology xiii

1 A Ding in the Universe: Everything Starts with an Inspiring Vision 1

2 Steve’s Business Philosophy and Values 15

3 People Who Know More than You: Choosing and Leading Your Lieutenants 29

4 Steve’s Secrets for Selecting Great People 41

5 Unusual Interviewing Techniques 53

6 To Protect Innovation, Create a Company within a Company 61

7 “No More Crap Products”: Creating Excellence 73

8 More on Product Strategy: Design Is How It Works 85

9 Entrepreneurial Confidence and High Standards 93

10 Employee Owners: Rewarding the Product Stakeholders 99

11 The Apple Workplace: Fostering Creativity 107

12 When Selling Becomes More Important than the Product 121

13 “And One More Thing”: Looking into the Distance 139

14 Flowers at His Doorstep: The Heritage of Steve Jobs 149

Notes 161

Acknowledgments 165

Index 167