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Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing Book

Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing
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Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing, Praise for Scientific Selling Nancy Martini provides both the art and the science in Scientific Selling. Her extensive background in sales performance and optimum behaviors is beautifully translated into pragmatic, immediately applicable wisdom. She i, Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing
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  • Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing
  • Written by author Nancy Martini
  • Published by Wiley, John & Sons, Incorporated, 4/10/2012
  • Praise for Scientific Selling "Nancy Martini provides both the art and the science in Scientific Selling. Her extensive background in sales performance and optimum behaviors is beautifully translated into pragmatic, immediately applicable wisdom. She i
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Authors

Acknowledgments vii

Foreword Geoffrey James xiii

Preface xvii

Chapter 1 The Science of Selling 1

Chapter 2 The Science of Behavioral Assessment 17

Chapter 3 The Science of Sales Skills Assessment 35

Chapter 4 The Science of Hiring Sales Talent 49

Chapter 5 The Science of Sales Training 71

Chapter 6 The Science of Sales Coaching 93

Chapter 7 The Science of Sales Management 115

Chapter 8 The Science of Sales Process 147

Chapter 9 How Scientific Is It? 181

Chapter 10 The Future of Scientific Selling 199

Index 211


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Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing, Praise for Scientific Selling
Nancy Martini provides both the art and the science in Scientific Selling. Her extensive background in sales performance and optimum behaviors is beautifully translated into pragmatic, immediately applicable wisdom. She i, Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing

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Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing, Praise for Scientific Selling
Nancy Martini provides both the art and the science in Scientific Selling. Her extensive background in sales performance and optimum behaviors is beautifully translated into pragmatic, immediately applicable wisdom. She i, Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing

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Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing, Praise for Scientific Selling
Nancy Martini provides both the art and the science in Scientific Selling. Her extensive background in sales performance and optimum behaviors is beautifully translated into pragmatic, immediately applicable wisdom. She i, Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing

Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing

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