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Tables, Figures, and Exhibits.
Preface.
Acknowledgments.
About the Author.
Introduction: How We Got Here and Where We're Going.
PART ONE: Making Direct Mail Work for Your Organization.
1 The Strategic Uses of Direct Mail.
2 Selecting Your Audience.
3 Preparing Your Test Mailing.
4 Anatomy of a Direct Mail Fundraising Package.
5 Premiums and Other Involvement Devices.
6 Building Your Donor Base.
PART TWO: Getting the Most from Your Donors.
7 Maximizing Donor Value.
8 Annual Giving and Membership Programs.
9 Monthly Giving.
10 High-Dollar Annual Giving Clubs.
11 The Many Uses of the Telephone.
12 Legacy Giving 173
13 Thank-Yous, Welcome Packages, and Cultivation Mailings.
PART THREE: Direct Mail Fundraising Today and Tomorrow.
14 Mastering the New Media Mix.
15 Twelve Trends for a New Century.
PART FOUR: Four Years in the Life of a Successful Direct Mail Program.
16 The Union of Concerned Scientists, 1999–2003.
Resource A: Glossary.
Resource B: Working with a Direct Mail Consultant.
Resource C: Answering the Arguments Against Direct Mail.
Resource D: Fundraising Ratios and Other Deceptions.
Resource E: Direct Mail Fundraising in the Thirteenth Century?
Resource F: Reading List and On-Line Resources.
References.
Index.
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Add Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Wa, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising to the inventory that you are selling on WonderClubX
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Add Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Wa, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising to your collection on WonderClub |