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PREFACE ix
ACKNOWLEDGMENTS xiii
CHAPTER 1 Selling and the Generations: Making a Connection 1
CHAPTER 2 Snapshot of Baby Boomers 27
CHAPTER 3 Selling to Baby Boomers: The Search for Control 53
CHAPTER 4 Snapshot of Millennials 83
CHAPTER 5 Selling to Millennials: The Search for Connection 109
CHAPTER 6 Snapshot of Generation X 137
CHAPTER 7 Selling to Generation X: The Search for Truth 161
CHAPTER 8 Snapshot of Matures 189
CHAPTER 9 Selling to Matures: The Search for Quality 213
CHAPTER 10 Closing the Deal: Connecting and Selling across Generational Lines 231
ABOUT THE AUTHOR 241
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Add Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, Praise for Generational Selling Tactics That Work Anyone not closing 30 percent or more new sales after reading this important work is missing the best opportunity any business has had in a long time. Marston has laid out a clear path fo, Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group to the inventory that you are selling on WonderClubX
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Add Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, Praise for Generational Selling Tactics That Work Anyone not closing 30 percent or more new sales after reading this important work is missing the best opportunity any business has had in a long time. Marston has laid out a clear path fo, Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group to your collection on WonderClub |