Agricultural Communications in Action: A Hands-On Approach Book

Section I: INTRODUCTION AND MESSAGE DEVELOPMENT. 1. Introduction to Agricultural Communications. 2. Effective Communication and Message Development. 3. Research Methods. Section II: WRITING AND DOCUMENT DESIGN. 4. Business Writing. 5. News Media Writing. 6. Document Design. Section III: VISUAL COMMUNICATION. 7. Public Speaking. 8. Visual Communication. 9. Digital Photography and Photographic Editing. Section IV: Video and Online Communication. 10. Video and Audio Production. 11. Web Design. 12. New Media. Section V: WORKING WITH THE MEDIA. 13. Media Relations. 14. Risk/Crisis Communication. Section VI: Putting it Together. 15. Persuasion and Persuasive Information and Educational Campaigns. 16. Special Events. 17. Communications Campaign Development. Section VII: THE FUTURE. 18. Future of Agricultural Communications.