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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change Book

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recess, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
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  • Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
  • Written by author Jeremy Gutsche
  • Published by Penguin Group (USA), 9/1/2009
  • The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recess
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Book Categories

Authors

Foreword Guy Kawasaki Kawasaki, Guy 14

Pt. 1 A Bit of History 17

Pt. 2 Culture of Revolution 45

Perspective 51

Experimental Failure 85

Customer Obsession 103

Intentional Destruction 129

Pt. 3 Trend Hunting 159

Pt. 4 Adaptive Innovation 197

Pt. 5 Infectious Messaging 229

Footnotes 268

Image credits 271


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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

 Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recess, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

 Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recess, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

 Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recess, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

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