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Design Is How It Works: How the Smartest Companies Turn Products Into Icons Book

Design Is How It Works: How the Smartest Companies Turn Products Into Icons
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Design Is How It Works: How the Smartest Companies Turn Products Into Icons, It's not just what it looks like and feels like. Design is how it works.-Steve Jobs There's a new race in business to embrace design thinking. Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su, Design Is How It Works: How the Smartest Companies Turn Products Into Icons
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Digital Copy
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Original Magazine
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  • Design Is How It Works: How the Smartest Companies Turn Products Into Icons
  • Written by author Jay Greene
  • Published by Penguin Group (USA), 7/29/2010
  • "It's not just what it looks like and feels like. Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su
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Authors

Introduction 1

1 Porsche 17

2 Nike 37

3 Lego 61

4 Oxo 87

5 Rei 107

6 Clif Bar 129

7 Ace Hotels 147

8 Virgin Atlantic 169

9 The Intersection of Business and Design 189

Conclusion 207

Acknowledgments 219

Further Reading 223

Index 225


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Design Is How It Works: How the Smartest Companies Turn Products Into Icons, It's not just what it looks like and feels like. Design is how it works.-Steve Jobs 

 There's a new race in business to embrace design thinking. Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su, Design Is How It Works: How the Smartest Companies Turn Products Into Icons

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Design Is How It Works: How the Smartest Companies Turn Products Into Icons, It's not just what it looks like and feels like. Design is how it works.-Steve Jobs 

 There's a new race in business to embrace design thinking. Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su, Design Is How It Works: How the Smartest Companies Turn Products Into Icons

Design Is How It Works: How the Smartest Companies Turn Products Into Icons

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Design Is How It Works: How the Smartest Companies Turn Products Into Icons, It's not just what it looks like and feels like. Design is how it works.-Steve Jobs 

 There's a new race in business to embrace design thinking. Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su, Design Is How It Works: How the Smartest Companies Turn Products Into Icons

Design Is How It Works: How the Smartest Companies Turn Products Into Icons

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