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Introduction 1
1 Porsche 17
2 Nike 37
3 Lego 61
4 Oxo 87
5 Rei 107
6 Clif Bar 129
7 Ace Hotels 147
8 Virgin Atlantic 169
9 The Intersection of Business and Design 189
Conclusion 207
Acknowledgments 219
Further Reading 223
Index 225
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Add Design Is How It Works: How the Smartest Companies Turn Products Into Icons, It's not just what it looks like and feels like. Design is how it works.-Steve Jobs There's a new race in business to embrace design thinking. Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su, Design Is How It Works: How the Smartest Companies Turn Products Into Icons to the inventory that you are selling on WonderClubX
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Add Design Is How It Works: How the Smartest Companies Turn Products Into Icons, It's not just what it looks like and feels like. Design is how it works.-Steve Jobs There's a new race in business to embrace design thinking. Yet most executives have no clue what to make of the recent buzz about design. It's rarely the su, Design Is How It Works: How the Smartest Companies Turn Products Into Icons to your collection on WonderClub |