Management of Strategy in the Marketplace Book

PART ONE: BEFORE YOU START IN BUSINESS 1. Leaders and Leadership, by Harry Bruce 2. Group Dynamics, Processes, and Teamwork, by Joyce Russell and Jacquelyn DeMatteo PART TWO: GETTING STARTED IN BUSINESS 3. Business Strategy: Formulation and Implementation, by Dominique Garval 4. Market Opportunity Analysis for New Products, by Ernest Cadotte 5. Understanding Customer Value, by Sarah Gardial and Robert Woodruff 6. Marketing Strategy and Tactics, by Ernest Cadotte 7. Quality Function Deployment, by Ivan Slimak 8. Financial Reporting: A User''s Perspective, by James Reeve Part Three: Expanding the Business 9. Obtaining Venture Capital by Writing and Presenting a Business Plan, by Ernest Cadotte 10. Management and Valuation of Financial Assets, by James Wansley 11. Corporate Governance, by Harry Bruce Part Four: Skillful Adjustment And Continuous Improvement 12. Managing the Team to Excellence, by Joyce Russell and Jacquelyn DeMatteo 13. Quality Improvement, by Ivan Slimak 14. The Lean Enterprise, by Kenneth Gilbert 15. Profit Management, by James Reeve 16. Supply Chain Management in a Global Economy, by Tom Mentzer 17. Managing the Firm''s Human Capital, by Joyce Russell