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This is one of the first books on "what to do" about powerful customers, written for managers who are ready to take action on increasing the value they deliver to customers. It offers information, recommendations, and examples about using the principles of Customer Perceived Value for marketing strategy, marketing, operations, and service delivery management decisions. The book is targeted at strategy-level managers in every industry, both business-to-business and business-to-consumer.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bryan Laughner
reviewed Customer power on December 25, 2016
Customer power
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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