Hurdle the Book on Business Planning: How to Develop and Implement a Successful Business Plan Book

Part 1	Fundamentals	1
Chapter 1	It's About Results	3
	What Makes a Good Plan?	4
	Use of Business Plans	5
	No Time to Plan? A Common Misconception	5
	Keys to Better Business Plans	6
	A Business Plan Fable	6
	Summary	7
Chapter 2	Pick Your Plan	9
	What is a Business Plan?	9
	What is a Start-up Plan?	10
	Is There a Standard Business Plan?	10
	What is Most Important in a Plan?	10
	Can you Suggest a Standard Outline?	10
	Standard Tables and Charts	11
	Form Follows Function	14
	Investor Summaries and Loan Applications	14
	Timeframes: Is Three Years Enough?	14
	Summary	14
Chapter 3	The Mini-Plan	15
	Objectives	15
	Mission Statement	16
	Keys to Success	17
	Break-even Analysis	17
	Market Analysis	19
	Pause for Reflection	20
	Summary	20
Chapter 4	Starting a Business	21
	Customers First	21
	Myths on Starting a Business	22
	The Business Plan for Start-ups	22
	Realistic Start-up Costs	22
	Understand the Risks	23
	Incorporation and Legal Advice	26
	Summary	26
Part 2	Tell Your Story	27
Chapter 5	Describe Your Company	29
	Company Information	30
	Think Strategically	31
	Baseline Numbers	32
	Summary	36
Chapter 6	What You Sell	37
	Start with a Summary Paragraph	37
	Detailed Description	38
	Competitive Comparison	38
	Sourcing and Fulfillment	39
	Technology	39
	Future Products	40
	Sales Literature	41
	Summary	41
Chapter 7	Management Team	43
	Planning for People	43
	Cover the Bases in Text	44
	Develop Your Numbers	46
	Summary	48
Part 3	Gathering Information	49
Chapter 8	The Business You're In	51
	Industry Analysis	52
	Finding Information	54
	Finding Business Assistance	60
	Summary	62
Chapter 9	Know Your Market	63
	Practical Market Research	63
	Internet Research for Business Plans	67
	Summary	70
Part 4	Forecasting	71
Chapter 10	Forecast Your Sales	73
	Sales Forecast - Simple	74
	Sales Forecast - Detailed	74
	Explain Forecast and Related Background	77
	Summary	78
Chapter 11	Market	79
	Market Segmentation is Critical	79
	Market Analysis	80
	Filling Out the Text	82
	Summary	84
Chapter 12	Expense Budget	85
	Simple Math, Simple Numbers	85
	Budgeting is About People More Than Numbers	86
	Your Budget and Milestones Work Together	88
	The Budget Will be Part of Profit and Loss	89
	Summary	92
Part 5	Financial Analysis	93
Chapter 13	About Business Numbers	95
	Numbers Tell the Story	96
	A Graphical View	103
	Linking the Numbers	104
	Summary	104
Chapter 14	The Bottom Line	105
	Summary	108
Chapter 15	Cash is King	109
	Basic Cash Planning Example	109
	A More Realistic Example	111
	Cash Flow Breakdown	112
	Understanding Cash Flow	118
	Summary	118
Chapter 16	Finish the Financials	119
	The Balance Sheet	119
	Business Ratios	121
	Break-even Analysis	124
	Refine and Polish the Financials	125
	Summary	125
Part 6	Strategy and Tactics	127
Chapter 17	Strategy is Focus	129
	Define Overall Strategy	129
	Define Marketing Strategy	132
	Define Sales Strategy	133
	Summary	133
Chapter 18	Make it Real	135
	Implementation Milestones	135
	Manage Your Summaries	136
	Long-Term Plan	137
	Summary	137
Chapter 19	Plan for Implementation	139
	Start With a Good Plan	139
	Track and Follow Up	140
	Keep Your Plan Alive	140
	Measure a Plan by its Implementation	150
	Summary	150
Part 7	Following Up	151
Chapter 20	Print and Publish	153
	Publishing = Management	153
	Final Edit	154
	Presentation	154
	Related Documents	154
	Summary	154
Chapter 21	Getting Financed	155
	Small Business Financing Myths	155
	Where to Look for Money	155
	Words of Warning	160
	Submitting a Plan	160
	Summary	160
	Sample Plans
	Acme Consulting	161
	AMT, Inc.	187
	Hurdle: Workbook	223
Appendix A	Glossary	279
Appendix B	Index	287