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A collection of abstracts of over 200 award-winning papers in marketing with chapter introductions by the editors. Abstracts are organized by research topic: innovation, brand equity, marketing metrics, managing relationships with customers and organizations, the role of marketing, research tools, marketing mix, customer insight, and strategy.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Milton Williams
reviewed Essential readings in marketing on February 18, 2017
Essential readings in marketing
It's not an easy read , yet it's more academic with its models of process into R&D for corporate. Also it's a good book and very well detailed.
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