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Starting a business is easy; staying in business is an altogether different story. This guide reveals how to stay in business and be successful through such topics as understanding the psychology of failure and success, mastering money management. developing essential leadership skills, applying successful sales and marketing techniques, saving a business that is already in trouble, and tapping into overlooked strategies for success. While many books deal with entrepreneurship, there are very few that look at how to avoid faring. This is an essential read for anyone risking life savings or plunging deeply into debt to start a new business.
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