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What to write, how to write and how to tailor your message to specific, targeted readers. Filled with examples, each letter is followed by Herschell Gordon Lewis' hard-hitting commentary discussing its strong and weak points. With this book, you'll simply never write a weak, ineffective fund-raising letter again.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Stephen Galbraith
reviewed Controlling marketing on October 03, 2008
Controlling marketing
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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