Hot California Graphics 2 Book

Representing the very best of innovative urban graphics, City Signs explores the use of signs and other environmental graphics in cities, towns, and other public spaces. As cities are forced to compete ever more fiercely with suburbs for businesses, residents and tourism, they are finding (as private developers already know) that attractive signs can direct visitors, identify attractions and amenities such as parking, and even spur development by presenting a more attractive, friendly atmosphere. Environmental graphic designers, urban planners, landscape architects, and other design professionals are becoming increasingly involved in such programs, which may cover miles of roadways with many owners and under several public and private jurisdictions. Unfortunately, no useful information about how to design these often daunting programs has been published. Likewise, even the most innovative of these projects rarely reach the pages of design books or magazines. City Signs presents beautiful photographs and provides valuable information about the technical and logistical process of designing and building urban sign programs.