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Looking Good in Print: A Guide to Basic Design for Desktop Publishing Book

Looking Good in Print: A Guide to Basic Design for Desktop Publishing
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Looking Good in Print: A Guide to Basic Design for Desktop Publishing, The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
  • The book coaches designers to design with the reader (and readability) in mind, taking advantage of t, Looking Good in Print: A Guide to Basic Design for Desktop Publishing
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  • Looking Good in Print: A Guide to Basic Design for Desktop Publishing
  • Written by author Roger C. Parker
  • Published by Ventana Press,U.S., 1988/02/01
  • The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats. The book coaches designers to design with the reader (and readability) in mind, taking advantage of t
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Book Categories

Authors

Introduction
Ch. 1 Beginning Observations 1
Ch. 2 Tools of Organization 23
Ch. 3 The Architecture of Type 51
Ch. 4 Building Blocks of Graphic Design 89
Ch. 5 Working With Illustrations 107
Ch. 6 Working With Photographs 137
Ch. 7 Working With Color 157
Ch. 8 Twenty-Five Common Design Pitfalls 183
Ch. 9 Putting Your Knowledge To Work 209
Ch. 10 Designing Effective Newsletters 255
Ch. 11 Tabloids & Newspapers 273
Ch. 12 Magazine & Newspaper Advertisements 289
Ch. 13 Sales Materials 319
Ch. 14 Books, Documentation & Training Materials 335
Ch. 15 Presentation Graphics: Projecting the Right Image 345
Ch. 16 Business Communications 361
Ch. 17 Response Devices - Forms, Coupons & Surveys 375
App. A: Graphics & Prepress Tips & Techniques 385
App. B: Photo & Clip Art Resources 393
App. C: Desktop Publishers' Resources 399
Index 415


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Looking Good in Print: A Guide to Basic Design for Desktop Publishing, The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
<ul>
<li>The book coaches designers to design with the reader (and readability) in mind, taking advantage of t, Looking Good in Print: A Guide to Basic Design for Desktop Publishing

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Looking Good in Print: A Guide to Basic Design for Desktop Publishing, The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
<ul>
<li>The book coaches designers to design with the reader (and readability) in mind, taking advantage of t, Looking Good in Print: A Guide to Basic Design for Desktop Publishing

Looking Good in Print: A Guide to Basic Design for Desktop Publishing

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Looking Good in Print: A Guide to Basic Design for Desktop Publishing, The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
<ul>
<li>The book coaches designers to design with the reader (and readability) in mind, taking advantage of t, Looking Good in Print: A Guide to Basic Design for Desktop Publishing

Looking Good in Print: A Guide to Basic Design for Desktop Publishing

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