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Book Categories |
Introduction | ||
Ch. 1 | Beginning Observations | 1 |
Ch. 2 | Tools of Organization | 23 |
Ch. 3 | The Architecture of Type | 51 |
Ch. 4 | Building Blocks of Graphic Design | 89 |
Ch. 5 | Working With Illustrations | 107 |
Ch. 6 | Working With Photographs | 137 |
Ch. 7 | Working With Color | 157 |
Ch. 8 | Twenty-Five Common Design Pitfalls | 183 |
Ch. 9 | Putting Your Knowledge To Work | 209 |
Ch. 10 | Designing Effective Newsletters | 255 |
Ch. 11 | Tabloids & Newspapers | 273 |
Ch. 12 | Magazine & Newspaper Advertisements | 289 |
Ch. 13 | Sales Materials | 319 |
Ch. 14 | Books, Documentation & Training Materials | 335 |
Ch. 15 | Presentation Graphics: Projecting the Right Image | 345 |
Ch. 16 | Business Communications | 361 |
Ch. 17 | Response Devices - Forms, Coupons & Surveys | 375 |
App. A: Graphics & Prepress Tips & Techniques | 385 | |
App. B: Photo & Clip Art Resources | 393 | |
App. C: Desktop Publishers' Resources | 399 | |
Index | 415 |
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Looking Good in Print: A Guide to Basic Design for Desktop Publishing, The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
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Looking Good in Print: A Guide to Basic Design for Desktop Publishing, The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.
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