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Foreword by David T. Kearns
Foreword by John Pepper
Preface and Executive Summary by Michael J. Stahl and Gregory M. Bounds
Introduction: The Competitive Challenge
The Redefined Managerial Role
Implementing New Managerial and Organizational Roles
The New Role of Traditional Functions
Applications
Conclusions
Index
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Add Competing globally through customer value, This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize, Competing globally through customer value to the inventory that you are selling on WonderClubX
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Add Competing globally through customer value, This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize, Competing globally through customer value to your collection on WonderClub |