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Competing globally through customer value Book

Competing globally through customer value
Competing globally through customer value, This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize, Competing globally through customer value has a rating of 3.5 stars
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Competing globally through customer value, This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize, Competing globally through customer value
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  • Competing globally through customer value
  • Written by author Michael J. Stahl and Gregory M. Bounds
  • Published by New York : Quorum Books, 1991., 1991/03/30
  • This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize
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Authors

Foreword by David T. Kearns

Foreword by John Pepper

Preface and Executive Summary by Michael J. Stahl and Gregory M. Bounds

Introduction: The Competitive Challenge

The Redefined Managerial Role

Implementing New Managerial and Organizational Roles

The New Role of Traditional Functions

Applications

Conclusions

Index


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Competing globally through customer value, This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize, Competing globally through customer value

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Competing globally through customer value, This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognize, Competing globally through customer value

Competing globally through customer value

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