Managing on her own Book

	Preface	v
1	A Genius in the Art of Living	1
	Lillian and Frank Gilbreth as Individuals	7
	Political Dimensions of Gilbreth's Work	12
	Assumptions to Avoid	22
2	Bringing the Human Element to Industrial Engineering	29
	A Management Expert in the Making	33
	Lillian Gilbreth's Psychology of Management	49
	Developing Motion Study and Expanding the Family Business	64
3	Struggling On Her Own	85
	Life after Frank	94
	A New Line, A New Public Persona	105
4	Managing Women in the Department Store	109
	Managerial Challenges at Macy's	114
	Lillian Gilbreth and Eugenia Lies Form an Alliance	118
	Economizing Motion in Repetitive Jobs	120
	Psychologizing Work at Macy's	125
	Engineering an Optimal Fit between Worker and Job	128
	Improving Training at Three Levels	132
	Making History without Making Money	138
5	Domesticating Scientific Management	143
	Opening the Home to Scientific Management	147
	Frank and Lillian's Interest in Household Efficiency	159
	Writing and Speaking Her Way into the Home	167
	Modeling Kitchen Efficiency	179
	From Household Engineer to Consumption Mediator	194
6	Managing Women Consumers	197
	The Growing Distinction between Work and Play	199
	Psychology and the Making of Women Consumers	203
	Gilbreth's Image of the Ideal Homemaker-Mother-Consumer	209
	Lillian Gilbreth, the Woman's Viewpoint, and Early Marketing Research	216
	Saving the Nation through Wise Spending	221
7	Negotiating Identity and Political Perspectives	233
	Notes	245
	References	261
	Index	271