Business and environment Book

This book was fantastic. In fact, the only complaint I have about it at all is that it is 10 years old.

Believing Cassandra gets its name from the ancient Greek oracle (Cassandra) who was blessed with the gift of prophecy & cursed with the inability to get anyone to believe her.

This book talks about all the modern Cassandras who have predicted climate change. The book intersperses author Alan AtKisson's memories of his own journey from child to sustainability consultant with reviews of studies and publications about climate change, small things that people are doing to make a difference, and inspiration to change.

The crux of his book is based on the early 70s publication "Limits to Growth" which was insanely popular for a brief period of time before getting repeatedly bashed. It talks about the conclusions the authors drew about the dangers of exponential world population growth and the effect that would have on the world - and compares the early 70s predictions with the late 90s results - and what changes have been made in the meantime.

I am going to continue hoping that Mr. AtKisson does a 10-year follow up for the book. This is definitely recommended reading for the conservationist in us all!