|
|
Sold Out
Book Categories |
| Preface: The Story Behind the Book | ||
| Introduction: What Is Radical Marketing? | ||
| Ch. 1 | Getting to Radical | 1 |
| Ch. 2 | The Nitty-Gritty of Radical Marketing | 18 |
| Ch. 3 | The Grateful Dead: Building a Rock 'n' Roll Brand | 32 |
| Ch. 4 | Providian Financial: Mining Data for Gold | 55 |
| Ch. 5 | Harley-Davidson: The Deafening Roar of a Lifestyle Brand | 73 |
| Ch. 6 | The Iams Company: Marketing a Mission, Remaking an Industry | 99 |
| Ch. 7 | The National Basketball Association: Slam-Dunking a Global Market | 122 |
| Ch. 8 | Snap-on Tools: A Mobile Army of Dealers and Eight Decades of Brand Equity | 143 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bryce Abrahms
reviewed Radical marketing on May 19, 2014
Radical marketing
Anyone who reads this book can take something from it. Whether who are a manager or a general reader. The book talks about how in today's world you must not only market your product but you must market yourself. In the book Sam Hill goes over the 10 rules of radical marketing. These rules provide a solid starting point for the blueprint of your marketing plan. In this book the author gives you examples of how innovative companies emerged as industry leaders. He goes over what they have in common and how you can apply it to your own business.
This book teaches you how to focus on the growth, expansion and not just the short-term profit. This book is a stepping stone in the right direction to start marketing your business in a revolutionary way.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Radical marketing
X
This Item is in Your Inventory
Radical marketing
X
You must be logged in to review the productsX
X
X
Add Radical marketing, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in 1995? How did upstart Boston Beer Company—makers of Sam Adams—revolutionize the beer industry and preva, Radical marketing to the inventory that you are selling on WonderClubX
X
Add Radical marketing, How did the Grateful Dead use its fanatical following to build a $100 million band that still thrives today, despite the fact that the band split up in 1995? How did upstart Boston Beer Company—makers of Sam Adams—revolutionize the beer industry and preva, Radical marketing to your collection on WonderClub |
