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OVERVIEW: Real-Time Information—The New Currency of Competitive Advantage
SECTION ONE: Understanding Real-Time Marketing
1. The New Marketing—All Media, All of the Time
2. Getting Ready for Real-Time Marketing
3. Listening to the Voice of the Customer
4. Making the Most of Your Knowledge Resource
SECTION TWO: Applying Real-Time Techniques
5. Balancing Your Media Mix
6. Real-Time Electronic Media
7. Real-Time Print Media
8. Real-Time Sales Support
SECTION THREE: Growing Your Real-Time Company
9. Building Real-Time Companies
10. Real-Time Marketing and Privacy
11. Futures: From Market Share to Market Sharing
SECTION FOUR: References
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kristofer Heim
reviewed Real-time marketing on July 19, 2008
Real-time marketing
This volume is a short, concise guide which advocates starting an online blog for your business as well as detailing the ins and outs of maximizing one's impact in the exploding blog business. The authors are veteran consultants for large and small companies as well as individuals that want to develop a blogging strategy of their own. (They are also the promoters of a conference called the www.BlogBusinessSummit.com.) The format is an efficient nine blog-like chapters, blocked out with lots of side bars and sub-headings, each about a page or two long, thus resembling a sort of printed equivalent of the web/blog experience, but in a physical book. Worth reading if you aspire to the field.
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Add Real-time marketing, Despite the proliferation of media channels in business marketing—both electronic and print—most companies still view these media as being independent forms of communication. The author builds a case, however, for the fact that content and programming for, Real-time marketing to the inventory that you are selling on WonderClubX
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Add Real-time marketing, Despite the proliferation of media channels in business marketing—both electronic and print—most companies still view these media as being independent forms of communication. The author builds a case, however, for the fact that content and programming for, Real-time marketing to your collection on WonderClub |