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| Foreword | ||
| Acknowledgments | ||
| 1 | Looking Ahead, Looking Within: An Introduction | 1 |
| 2 | The Show Goes On: NASCAR, Control, and the Winston Cup Series | 13 |
| 3 | A Fight to the Finish: NASCAR Versus Organized Labor | 29 |
| 4 | A High-Banked Learning Curve: Acculturation and Stock Car Racing | 49 |
| Photos | 70 | |
| 5 | Changing Identities in American Culture: Sponsorship and Drivers' Roles in NASCAR's Winston Cup Series | 81 |
| Photos | 98 | |
| 6 | Made in America: Ritual, Folklore, and Cultural Mythology of the NASCAR Winston Cup Series | 109 |
| Photos | 136 | |
| 7 | Seeing is Believing: A Personal Ethnography of NASCAR's Winston Cup Series and Stock Car Racing in America | 147 |
| 8 | Is Bigger Always Better? The Future of the NASCAR Winston Cup Series | 179 |
| App. A | 1997 Winston Cup Schedule | 199 |
| App. B | Winston Cup Tracks and Locations | 200 |
| App. C | 1997 Winston Cup Team Listing | 203 |
| App. D | NASCAR Winston Cup Champions, 1949-1996 | 205 |
| App. E | Manufacturers' Champions, 1949-1996 | 206 |
| App. F | Outstanding NASCAR Winston Cup Career Victories | 207 |
| App. G | NASCAR Winston Cup Series' Most Popular Drivers | 209 |
| App. H | NASCAR Rookies of the Year, 1996-1958 | 210 |
| App. I | How Points Are Distributed in the Winston Cup Series | 211 |
| App. J | NASCAR Winston Cup Series Race Shops | 213 |
| App. K | Fifty Current NASCAR-Related Web Sites | 221 |
| App. L | Restaurants with Racing Themes | 225 |
| App. M | Stock Car Driving Schools | 227 |
| Notes | 229 | |
| Glossary | 231 | |
| Bibliography | 235 | |
| Index | 257 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jennifer Lewis
reviewed From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series on March 04, 2008
From Moonshine to Madison Avenue
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Add From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series, NASCAR Winston Cup stock car racing is America's fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the parti, From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series to the inventory that you are selling on WonderClubX
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Add From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series, NASCAR Winston Cup stock car racing is America's fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the parti, From Moonshine to Madison Avenue: A Cultural History of the NASCAR Winston Cup Series to your collection on WonderClub |