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Book Categories |
| Foreword | ||
| Introduction | ||
| Loyalty-Based Management | 3 | |
| Competing for the Future | 17 | |
| Trust and the Virtual Organization | 31 | |
| Service Comes First: An Interview with USAA'S Robert F. McDermott | 45 | |
| The Power of Predictability | 67 | |
| Capital Disadvantage: America's Failing Capital Investment System | 75 | |
| Reckoning with the Pension Fund Revolution | 109 | |
| Zero Defections: Quality Comes to Services | 129 | |
| Why Satisfied Customers Defect | 143 | |
| Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall | 165 | |
| Letter to the Editor in Response to "Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall" | 185 | |
| Championing the Customer | 189 | |
| Do Rewards Really Create Loyalty? | 197 | |
| Do You Want to Keep Your Customers Forever? | 211 | |
| Learning from Customer Defections | 233 | |
| Executive Summaries | 257 | |
| About the Contributors | 267 | |
| Index | 271 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Albion Turner
reviewed The Quest for Loyalty: Creating Value Through Partnership on February 27, 2015 The Quest for Loyalty: Creating Value Through Partnership
"Every one fall under the umbrella of H R" i like this statment .
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Add The Quest for Loyalty: Creating Value Through Partnership, This hardcover edition is available only in a premium, full-cloth binding. It will not ship with a dust jacket. The authors' Harvard Business Review articles set the context for this collection and demonstrate the need for understanding loyalty, The Quest for Loyalty: Creating Value Through Partnership to the inventory that you are selling on WonderClubX
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Add The Quest for Loyalty: Creating Value Through Partnership, This hardcover edition is available only in a premium, full-cloth binding. It will not ship with a dust jacket. The authors' Harvard Business Review articles set the context for this collection and demonstrate the need for understanding loyalty, The Quest for Loyalty: Creating Value Through Partnership to your collection on WonderClub |
