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| Preface | ||
| 1 | The Performing Arts: A Growing Crisis? | 3 |
| 2 | The Marketing Mind-Set | 29 |
| 3 | A Promising Answer: Strategic Market Planning | 47 |
| 4 | Understanding the Performing Arts Audience | 67 |
| 5 | Identifying Market Segments, Selecting Target Markets, and Positioning the Offer | 93 |
| 6 | Determining Market Size and Desires: Market Research | 123 |
| 7 | Identifying the Competition and Potential Collaborators | 157 |
| 8 | Defining and Positioning the Product Offering | 189 |
| 9 | Pricing the Performances for Cost and Value | 219 |
| 10 | Managing Location, Capacity, and Ticket Distribution Systems | 239 |
| 11 | Building Audience Frequency and Loyalty | 261 |
| 12 | Formulating the Communication Strategy | 299 |
| 13 | Developing Effective Advertising and Sales Promotion | 321 |
| 14 | Employing Direct Marketing and Database Marketing | 345 |
| 15 | Improving Image and Visibility through Public Relations | 375 |
| 16 | Designing and Managing a Market-Effective Organization and Its Volunteer Programs | 409 |
| 17 | Marketing Plans, Budgets, Implementation, and Control | 431 |
| 18 | Attracting Funds and Other Resources | 477 |
| 19 | Audiences for Now - Audiences for the Future | 513 |
| Name Index | 541 | |
| Organization Index | 545 | |
| Subject Index | 549 | |
| About the Authors | 559 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tara Vogdes
reviewed Standing Room Only: Strategies for Marketing the Performing Arts on August 21, 2007
Standing Room Only: Strategies for Marketing the Performing Arts
Gotta love the required reading for Cultural Management at City Uni! Turned out pretty useful in the real world too...on both sides of the Atlantic.
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Add Standing Room Only: Strategies for Marketing the Performing Arts, A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, do, Standing Room Only: Strategies for Marketing the Performing Arts to the inventory that you are selling on WonderClubX
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Add Standing Room Only: Strategies for Marketing the Performing Arts, A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, do, Standing Room Only: Strategies for Marketing the Performing Arts to your collection on WonderClub |
