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Book Categories |
| An epilogue as prologue : Sydney 2000, "the greatest games ever" | 1 | |
| 1 | Establishing a prospective gold mine : the early years | 17 |
| 2 | Avery Brundage and the great bread war : an Olympian precedent | 31 |
| 3 | Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept | 51 |
| 4 | Conflict in the Olympic movement : Avery Brundage, television money, and the Rome formula in the 1960s | 79 |
| 5 | Television and the 1970s : Munich and Montreal | 103 |
| 6 | Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals | 127 |
| 7 | Protecting and exploiting the Olympic mystique : the emergence of TOP | 153 |
| 8 | Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations | 181 |
| 9 | The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals | 203 |
| 10 | The IOC's new corporate face : the rise of meridian management | 231 |
| 11 | Turf war : the USOC, IOC, and Olympic television in the 1990s | 243 |
| 12 | Protecting American dollars : Mr. Samaranch goes to Washington | 267 |
| 13 | "Light the fire within" : winning back brand equity and the 2002 Salt Lake City winter games | 279 |
| 14 | Reflections : commercial revenue, the Samaranch presidency, and Jacques Rogge's Challenge | 289 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bilal Nael
reviewed Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism on January 19, 2008
Selling the Five Rings
CATEGORY: INFORMATIONAL/NON-FICTION NOVEL
Being someone who loves sports of all kinds, I actually really enjoyed this one. It was a fast read and it was interesting, especially because I am a woman. It tracks the Olympic Games from its rebirth in the early 1900's to the current day; exposing scandals, illuminating discrimination and enlightening people on the depth of human strength and perseverance.
It read a lot like one would assume, but I loved the breaks between points of information where pictures with captions and statistics are placed. It was formatted nicely, and I actually enjoyed reading it! Fun read!
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Add Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism, The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cit, Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism to the inventory that you are selling on WonderClubX
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Add Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism, The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cit, Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism to your collection on WonderClub |
