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About the Authors | iii | |
Case Study Authors | iv | |
Other Contributors and Reviewers | v | |
Preface | vi | |
Chapter 1 | Understanding Real Estate Market Analysis | 3 |
What Is Real Estate Market Analysis? | 3 | |
Generation of Ideas | 6 | |
Different from Toothpaste | 6 | |
Who Uses Market Analysis? | 6 | |
How Does Market Analysis Fit into the Development Process? | 7 | |
The Feasibility Study | 9 | |
The New Demographics and the Need for Qualitative Research | 10 | |
Psychographics: The Search for Segmentation | 11 | |
Political Homework: Marketing for Entitlements | 11 | |
Why Hasn't Anyone Else Thought of This? | 12 | |
Summary | 12 | |
Book Outline | 12 | |
Chapter 2 | Basic Approach to Real Estate Market Studies | 15 |
Defining the Market Area | 15 | |
Primary and Secondary Trade Areas | 16 | |
Competitive Clusters | 17 | |
Analyzing Demand | 18 | |
Economic Indicators | 18 | |
Using Employment Statistics | 19 | |
Visitor Profiles and Tourism Trends | 20 | |
Consumer Demographics | 20 | |
Demographic Data Sources | 23 | |
Psychographics: Portraying Household Lifestyles | 24 | |
Using Consumer Surveys | 24 | |
Using Quantitative Research | 25 | |
Qualitative Research | 27 | |
Analyzing Supply | 28 | |
Supply Overview | 28 | |
The Importance of Fieldwork | 29 | |
Mapping the Competition | 31 | |
Marketability Analysis | 31 | |
Assessing the Site's Advantages and Disadvantages | 32 | |
Comparing the Subject with Its Competition | 32 | |
Will Demand Be Sufficiently Strong? | 33 | |
Capture Rates | 33 | |
Determining Supply/Demand Balance | 34 | |
Absorption Rates | 34 | |
Chapter 3 | Residential Development | 37 |
Development Types | 37 | |
Characteristics of Single-Family Homes | 38 | |
Characteristics of Multifamily Homes | 39 | |
Residential Market Analysis | 41 | |
Identifying the Market Area | 41 | |
Demand Factors | 42 | |
Supply Factors | 44 | |
Sources of Data | 46 | |
Special Niches | 47 | |
Low- and Moderate-Income Housing | 47 | |
Independent Living Seniors' Rental Housing | 48 | |
Seniors' Housing | 48 | |
Second-Home Markets | 51 | |
Overview of Case Studies | 52 | |
Case Study 3.1 | Multifamily Housing: Colinas Gateway (1998) | 54 |
Case Study 3.2 | For-Sale Subdivision Housing: The McCall Tract (1997) | 66 |
Case Study 3.3 | A Master-Planned Community: Silver Knolls (1998) | 74 |
Case Study 3.4 | Downtown Housing: Old Town Square (1995) | 85 |
Chapter 4 | Office and Industrial Development | 93 |
Characteristics of Office Buildings | 93 | |
Class | 93 | |
Location | 93 | |
Size and Flexibility | 94 | |
Use and Ownership | 94 | |
Features and Amenities | 94 | |
Characteristics of Industrial/Warehouse Buildings | 94 | |
Analyzing Office and Industrial Space Markets | 95 | |
From Macro to Micro Analysis | 95 | |
Market Area Definition | 97 | |
Site Selection | 97 | |
Demand Analysis for Office Development | 98 | |
Supply Analysis for Office Development | 101 | |
Demand Analysis for Industrial Space | 103 | |
Supply Analysis for Industrial Space | 103 | |
Sources of Data | 104 | |
The Integration of Demand and Supply Analyses | 105 | |
Marketablity Analysis | 105 | |
Market Share and Absorption | 106 | |
Overview of Case Studies | 106 | |
Case Study 4.1 | Office Building Purchase: Suburban Chicago (1997) | 108 |
Case Study 4.2 | Warehouse Property: Valwood (1998) | 117 |
Case Study 4.3 | Flex/R&D Property: Peachtree Industrial Park (1998) | 126 |
Chapter 5 | Retail Development | 139 |
Types of Shopping Centers | 140 | |
Store Mix in Shopping Centers | 141 | |
Retail Market Analysis | 141 | |
The Importance of Key Tenants | 143 | |
Trade Areas and Market Segments | 144 | |
Purchasing Power | 145 | |
Forecasting Sales | 146 | |
Location Decisions | 148 | |
Sources of Data | 148 | |
Shaping the Character of the Center | 149 | |
Overview of Case Studies | 150 | |
Case Study 5.1 | A Value-Retailing Center: La Cantera (1992) | 151 |
Case Study 5.2 | Street Retail: Granby Street District, Downtown Norfolk (1998) | 162 |
Case Study 5.3 | Retail Entertainment Center: The Lake at Riverdale | 170 |
Case Study 5.4 | Town Center: Wilanow, Warsaw, Poland (2000) | 178 |
Chapter 6 | Hotels and Resorts | 185 |
Product Types | 185 | |
Convention Hotels | 185 | |
Luxury Hotels | 186 | |
Commercial Hotels | 186 | |
Budget/Economy Facilities | 186 | |
All-Suite or Residence Hotels | 186 | |
Executive Conference Centers | 187 | |
Resort Hotels | 187 | |
Other Hotel Products | 187 | |
Hotel Market Analysis | 188 | |
Determining the Market Area | 188 | |
Demand Segments | 189 | |
Fluctuations in Demand | 190 | |
Measuring Demand | 191 | |
Demand Generators | 192 | |
Competitive Supply | 193 | |
Demographics and Psychographics | 193 | |
Synthesis of Demand and Supply | 194 | |
Sources of Data | 194 | |
Overview of Case Study | 194 | |
Case Study 6.1 | A New Hotel: Downtown Austin (1997) | 195 |
Chapter 7 | Mixed-Use Developments | 205 |
Three or More Significant Revenue-Producing Uses | 205 | |
Physical and Functional Integration | 206 | |
Development in Conformance with a Coherent Plan | 206 | |
Analyzing Market Potential of Mixed-Use Projects | 206 | |
Residential | 207 | |
Office | 208 | |
Hotel | 209 | |
Retail | 209 | |
Specialized Uses | 209 | |
Data and Analysis | 211 | |
Marketability | 211 | |
Case Study | 212 | |
Case Study 7.1 | Mixed-Use Development: El Toro Military Base Reuse (1998) | 213 |
Appendix A | Sources of Data | 224 |
Market Forecast Sources | 224 | |
Economic and Demographic Data Providers | 228 | |
Directories | 229 | |
Periodicals | 229 | |
Appendix B | Glossary | 232 |
Appendix C | Index | 238 |
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Add Real Estate Market Analysis: A Case Study Approach, Offering the tools needed to evaluate trends and understand the key factors affecting real estate markets, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types., Real Estate Market Analysis: A Case Study Approach to the inventory that you are selling on WonderClubX
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Add Real Estate Market Analysis: A Case Study Approach, Offering the tools needed to evaluate trends and understand the key factors affecting real estate markets, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types., Real Estate Market Analysis: A Case Study Approach to your collection on WonderClub |