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Foreword | ||
Series Preface | ||
Acknowledgments | ||
Introduction | ||
Ch. 1 | Understanding Your Role as Sport Director | 3 |
Ch. 2 | Assessing Your Needs | 13 |
Ch. 3 | Developing a Promotion Plan | 21 |
Ch. 4 | Building Positive Public Relations | 35 |
Ch. 5 | Promotion Through Printed Materials | 65 |
Ch. 6 | Promotion Through Mass Media | 95 |
Ch. 7 | Developing Special Promotions | 105 |
Ch. 8 | Obtaining Sponsorships | 113 |
Appendix A Sample Signature Sheets | 127 | |
Appendix B American Sport Education Program (ASEP) Leader Level Resources | 129 | |
Glossary | 131 | |
Index | 133 | |
About the Author | 136 | |
About ASEP | 137 |
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Add Promotion for Sport Directors, This one-of-a-kind resource will help you properly promote your high school's athletic program and give it the visibility it deserves! The book not only reviews all the promotional tools that are at your disposal but also explains how to make them an inte, Promotion for Sport Directors to the inventory that you are selling on WonderClubX
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Add Promotion for Sport Directors, This one-of-a-kind resource will help you properly promote your high school's athletic program and give it the visibility it deserves! The book not only reviews all the promotional tools that are at your disposal but also explains how to make them an inte, Promotion for Sport Directors to your collection on WonderClub |