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Tables and Figures x
About the Authors xiv
Preface xv
The 2004 Presidential Election 1
The Nomination Struggle 15
Who Ran 16
The Rules of the Nomination System 19
How Kerry Won 26
The Conventions 29
The General Election Campaign 34
The Strategic Context and Candidates' Choices 34
From the Spring to the Debates 36
Reversal of Fortune: The Debates Even the Race 40
Final Efforts: Air War and Ground War 42
Did the Campaign Matter? 46
The Election Results 49
The Election Rules 53
The Pattern of Results 56
State-by-State Results 59
Electoral Change in the Postwar South 65
Other Regional Changes 67
The Electoral Vote Balance 70
Voting Behavior in the 2004 Presidential Election 73
Who Voted? 79
Turnout from 1828 through 1920 79
Turnout from 1920 through 2004 83
Turnout among Social Groups 87
Why Has Turnout Declined? 94
Why Turnout Rose in 2004 100
Does Low Turnout Matter? 101
Social Forces and the Vote 107
How Social Groups Voted in 2004 108
How Social Groups Voted during the Postwar Years 117
Why the New Deal Coalition Broke Down 131
Candidates, Issues, and the Vote 134
Attitudes toward the Candidates 135
Prospective Evaluations 137
The Concerns of the Electorate 140
Issue Positions and Perceptions 143
Issue Voting Criteria 146
Apparent Issue Voting in 2004 150
Conclusion 159
Presidential Performance and Candidate Choice 160
What Is Retrospective Voting? 161
Evaluations of Governmental Performance on Important Problems 164
Economic Evaluations and the Vote for the Incumbent 168
Foreign Policy Evaluations and the Vote for the Incumbent 172
Evaluations of the Incumbent 176
The Impact of Retrospective Evaluations 178
Conclusion 180
Party Loyalties, Policy Preferences, and the Vote 182
Party Identification: The Standard View 183
Party Identification: An Alternative View 184
Party Identification in the Electorate 186
Party Identification and the Vote 192
Policy Preferences and Performance Evaluations 195
Conclusion 204
The 2004 and 2006 Congressional Elections 207
Candidates and Outcomes in 2004 212
Election Outcomes in 2004 212
Candidates' Resources and Election Outcomes 223
The 2004 Elections: The Impact on Congress 233
The 2006 Elections and Beyond 241
The Congressional Electorate in 2004 251
Social Forces and the Congressional Vote 251
Issues and the Congressional Vote 255
Party Identification and the Congressional Vote 256
Incumbency and the Congressional Vote 258
The Congressional Vote as Referendum 259
Presidential Coattails and the Congressional Vote 261
Conclusion 264
The 2006 Congressional Elections 265
The Pattern of Outcomes 265
Assessing Victory and Explaining the Results 268
National and Local Influences in Congressional Elections 272
The 2006 Elections: The Impact on Congress 287
The 2008 Elections and Beyond 293
The 2004 and 2006 Elections in Perspective 299
The 2004 and 2006 Elections and the Future of American Politics 304
Prospects for the Democrats 309
Prospects for the Republicans 315
Prospects for a New Political Party 321
Prospects for Continued Electoral Volatility 323
Appendix 325
Notes 329
Suggested Readings 396
Index 411
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