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Foreword | ||
Acknowledgments | ||
Introduction | 1 | |
1 | The Promise - and Challenge - of Global Television | 3 |
2 | Economics, Markets, Technology, and Television | 11 |
3 | How Global Television Is Redefining Our Notions of Property | 29 |
4 | The Layers of the Emerging Global Market | 37 |
5 | The Rise of Global Broadcasting - and the Markets for International News | 47 |
6 | Mass Medium or Office Intercom - Will the Globals' Experience Be Different? | 55 |
7 | Reconsidering National Markets - and the Role of Globals Broadcasters | 81 |
Notes | 89 | |
Index | 97 | |
About the Author | 105 |
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