Corporate Graphics Book

To reach an increasingly diverse audience, even the most conservative industries - such as investment firms and insurance agencies - are experimenting with new design ideas in their corporate literature. Every piece must have impact and involve the reader in a matter of seconds. Now more than ever the corporate client is looking to the graphic designer to play a larger role in selling a product, service, or image in today's inundated medium of printed material. The more than 350 images in Corporate Graphics show how this traditionally conservative arena of communication is breaking the old rules of design and becoming modern. Projects from industry leaders such as Beckett Paper, Chase Manhattan Bank, Nike, Time Warner, MetLife, and Mead are featured, to name just a few. Conveniently organized into four chapters - Brochures, Annual Reports, Sales Literature and Collateral (promotional material) - Corporate Graphics is fully indexed, and contains a complete directory of design firms. A special section containing such important information as printer, print run, paper, and budget is also included, along with a description of the marketing objective and design concept for each piece. Design has become the tool that corporate clients are using to transcend the information overload we all live in. The projects in Corporate Graphics encompass a variety of approaches, styles and techniques, and they all effectively communicate a product, service or corporate image in a design that is visually appealing and arresting.