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| Preface | ||
| Acknowledgments | ||
| Notes on Contributors | ||
| Introduction | 1 | |
| Forms of Knowledge | ||
| Introduction | 4 | |
| Mass Communication Studies | 4 | |
| The Political Economy of Television (Pierre Bourdieu on Television News) | 7 | |
| Violence and Effects Research | 11 | |
| Ethnography (Multi-sited Ethnography: Made for Television?) | 14 | |
| Television and the Frankfurt School (T. W. Adorno) | 17 | |
| Media Imperialism | 21 | |
| Cultural Studies and Television | 24 | |
| Popular Television Criticism | 27 | |
| Textual Analysis | 29 | |
| New Technologies | 34 | |
| Television Marketing (Disney/ABC's Yellow Campaign) | 37 | |
| Television and the Law (WLBT: Race, Law, Politics and TV) | 40 | |
| Globalisation | 43 | |
| Television Production and Distribution (Exporting Australian Soap) | 46 | |
| Policy | 50 | |
| Public versus Private (PBS: The 'Oasis' of the Wasteland) | 53 | |
| Stereotypes and Representations: International | 56 | |
| Audiences | ||
| Introduction | 60 | |
| The Constructed Viewer | 60 | |
| TV Audiences and Everyday Life (British Film Institute Audience Tracking Study) | 64 | |
| Fandom (Buffy the Vampire Slayer) | 66 | |
| Uses and Gratifications Research (Star Trek: Uses and Gratifications versus Fan Culture) | 70 | |
| Media Effects (CBS and Stanley Milgram) | 74 | |
| Public Opinion | 78 | |
| Children and Education (Sesame Street) | 80 | |
| Public Health Message Audiences (Pharmaceutical Advertising: Drug-Dealing Direct to Consumer) | 84 | |
| Class | 87 | |
| Gender | ||
| Introduction | 91 | |
| Gender, Representation and Television | 91 | |
| Gender and Stereotyping | 94 | |
| Gender and British Television | 97 | |
| Gender and US Television | 101 | |
| Television in the Home (The 'Cultural Politics' of Television in the Home) | 104 | |
| Out-of-home TV Networks (TV and Brand Equity in Theme Retailing) | 106 | |
| Gender and Queerness (Xena: Warrior Princess) | 109 | |
| Targeting Women (Who is Television's Audience?) | 113 | |
| Race | ||
| Introduction | 116 | |
| Television and Race in Britain: Comedy (From Comic Asians to Asian Comics) | 116 | |
| Race and US Television | 120 | |
| Television and Orientalism (Kung Fu) | 123 | |
| Targeting Minorities (Rosie Perez) | 127 | |
| First Peoples' Television (Aboriginal Peoples Television Network) | 130 | |
| Bibliography | 133 | |
| Index | 155 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Céline Crettenand
reviewed Television Studies on April 18, 2012 Television Studies
This book is incredibly useful if, like me, you are trying to get a handle on the field of Television Studies: its composition, the divisions and debates, etc. It is to the point, packed full of info and surprisingly not dry. He makes terms that normally sound obscure and not very specific MAKE SENSE, giving the reader a sense of just what the fuck people mean when they say these things (can you tell this is something that has been frustrating me?).
The author's politics also seem right on and he finishes the book with a quite specific discussion of what new Television Studies should be composed of.
The bibliography is HUGE and probably contains everything ever written about television (maybe not, but it's close) so is a GREAT resource for further reading if you need to get into more detail.
Pretty sure this book just saved my ass (and a whole lot of time) for the lit review I'm doing on a couple television franchises, and also told me where I fit in the field. Highly recommend for anyone who needs/wants a primer/basic intro to the field of TV Studies.
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