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Book Categories |
Preface | ||
Introduction | ||
Pt. I | Data Analysis | 1 |
Unit 1 | Predicting Your Marketing Achievements | 3 |
Unit 2 | Affirming Your Marketing Direction | 21 |
Unit 3 | Programming Your Marketing Mix Functions | 31 |
Unit 4 | Implementing Your Marketing Plan | 95 |
Unit 5 | Determining the Marketing Budget | 107 |
Unit 6 | Instituting Marketing Controls | 115 |
Unit 7 | Presenting the Marketing Plan | 119 |
Pt. II | Data Reporting: Formats | 129 |
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Add Preparing the marketing plan, Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line., Preparing the marketing plan to the inventory that you are selling on WonderClubX
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Add Preparing the marketing plan, Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line., Preparing the marketing plan to your collection on WonderClub |