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Preparing the marketing plan Book

Preparing the marketing plan
Preparing the marketing plan, Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line., Preparing the marketing plan has a rating of 3.5 stars
   2 Ratings
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Preparing the marketing plan, Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line., Preparing the marketing plan
3.5 out of 5 stars based on 2 reviews
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  • Preparing the marketing plan
  • Written by author David Parmerlee
  • Published by Lincolnwood, Ill. : NTC Business Books, c1993., 1993/06/01
  • Written in an easy-to-understand, timesaving, and practical style, this book leads the reader through every critical marketing task, from developing strategy to improving the bottom line.
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Book Categories

Authors

Preface
Introduction
Pt. I Data Analysis 1
Unit 1 Predicting Your Marketing Achievements 3
Unit 2 Affirming Your Marketing Direction 21
Unit 3 Programming Your Marketing Mix Functions 31
Unit 4 Implementing Your Marketing Plan 95
Unit 5 Determining the Marketing Budget 107
Unit 6 Instituting Marketing Controls 115
Unit 7 Presenting the Marketing Plan 119
Pt. II Data Reporting: Formats 129


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