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Preface | ||
Acknowledgments | ||
1 | What is the Internet, Anyway? | 1 |
2 | Your Internet Communications Goals | 21 |
3 | How the Internet Differs from Other Direct Marketing Media | 59 |
4 | Making Yourself Easy to Find | 73 |
5 | Seizing the Netsurfer's Attention | 93 |
6 | What (Almost) Always Works | 121 |
7 | Long vs. Short Copy, and Related Factors | 143 |
8 | Tailoring Your Offers to the Net | 163 |
9 | Presentation - Design and Layout on the Web | 183 |
10 | Commerce on the Internet | 205 |
11 | The Future of the Internet | 225 |
App. A | Internet Terminology | 239 |
App. B | United Way of Anderson County | 241 |
App. C | AT&T | 247 |
App. D | SONY | 253 |
App. E | GiGi's of Alma | 259 |
Index | 265 |
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Add Selling on the net, Much has been written about the technical aspects of commerce in Cyberspace. Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing , Selling on the net to the inventory that you are selling on WonderClubX
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Add Selling on the net, Much has been written about the technical aspects of commerce in Cyberspace. Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing , Selling on the net to your collection on WonderClub |