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Book Categories |
| Preface | ||
| Acknowledgments | ||
| 1 | Competitive Intelligence in a New Competitive Environment | 1 |
| 2 | Competitive Intelligence in a Marketing Research Context | 21 |
| 3 | Integrating Competitive Intelligence and Customer Satisfaction Research | 45 |
| 4 | Competitive Benchmarking | 81 |
| 5 | Analyzing Text Data to Gain a Competitive Advantage | 123 |
| 6 | Competitive Intelligence in a Strategic Environment | 151 |
| 7 | Reacting to an Unexpected Event | 199 |
| 8 | Competitive Intelligence as a Multifaceted Process | 235 |
| 9 | Competitive Intelligence from a Global Perspective | 277 |
| 10 | Counterintelligence: The Other Side of the Competitive Intelligence Coin | 295 |
| Bibliography | 309 | |
| Index | 313 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Michael Reijpert
reviewed Competitive intelligence for the competitive edge on March 19, 2013
Competitive intelligence for the competitive edge
Competing for Advantage
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