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Introduction vii
1 Getting a (Better) Grip on Social Media 1
2 Getting Started 15
3 Understanding Social Capital 25
4 Strategies for Social Media Success 33
5 Rethinking Status Updates 73
6 Fine-Tuning Facebook 87
7 Teens and Social Media: Testing Assumptions 111
8 Online Reputation Management 123
9 What Can We Count? Measuring Success 151
10 Social Media in the Long Term 161
11 A Few Final Words 191
Bibliography 195
Index 205
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