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List of Figures and Tables vi
Series Foreword viii
Acknowledgements ix
Social Surveys: Basic Issues 1
Sampling: Probability or Random Methods 9
Non-probability Sampling Methods 18
Gaining Access to the Relevant Group 25
Focusing Survey Topics and Questions 30
The Relationship between Questions and Answers 36
Refining the Questions 46
The Trialling Stage 53
Designing Questionnaires and Interview Schedules 57
The Piloting Stage 64
Running the Main Study 69
Descriptive Data Analysis 74
Statistical Analysis 83
Content Analysis 92
Interpretation and Writing Up 99
References 108
Index 109
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