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Figures vii
Preface and Acknowledgments ix
Introduction: Lessons and Methods from eBay 1
1 Between Security and Distrust: eBay's Brand, Fan, and Virtual Communities 24
2 Pins, Cards, and Griffith's Jacket: Producing Identity and Brand Communities through eBay Live! Conferences and Collecting 52
3 You Can "Get It On" eBay: Selling Gender, Sexuality, and Organizational Logic through the Interface 84
4 eBay's Visible Masculinities: "Gay" and "Gay Interest" Listings and the Politics of Describing 110
5 eBay Boys Will Be Lesbians: Viewing "Lesbian" and "Lesbian Interest" Vintage Photography Listings 143
6 Re-collecting Black Americana: "Absolutely Derogatory" Objects and Narratives from eBay's Community 168
Afterword: Everything in Moderation: The Regulating Aspects of craigslist and the Moral Assertions of "Community Flagging". 203
Notes 219
Works Cited 289
Index 309
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Add Buy It Now: Lessons from eBay, In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, Buy It Now: Lessons from eBay to the inventory that you are selling on WonderClubX
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Add Buy It Now: Lessons from eBay, In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, Buy It Now: Lessons from eBay to your collection on WonderClub |